Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. iSell puts everything the associate needs to know about her customer at her fingertips.
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