Are luxury brands swimming with or against the digital tide?
Clarivate
DECEMBER 7, 2021
We apply Clarivate brand IP and analytics, first unveiled in our Top 100 Best Protected Global Brands 2021 , to better understand luxury’s ‘brandscape.’. From virtual runway presentations to a ‘try-on’ experience using augmented reality (AR) technology, luxury brands are now braving the digital world. Blurring of lines between sectors.
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