2013 Brands Customers Loyalty Programs 
Beyond Philosophy
JUNE 11, 2015
Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.
Currency Alliance
FEBRUARY 15, 2018
Retail brands can be saved; but not by conventional retail strategy. This has come at the cost of innovation, experimentation, and ultimately customer experience. Illustratively: in 2013, Amazon’s services (Prime, third-party sales, credit, advertising and AWS) formed 22% of Amazon’s group revenue [iii].
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SurveySensum
MARCH 6, 2024
3. Average Order Value (AOV) The average spending a customer partakes on your website amounts to the Average Order Value (AOV) of your online store. This metric should be monitored regularly because it keeps shifting constantly per customer behavior. This is where customer lifetime value (LTV) comes into play.
C Space
JULY 2, 2020
The Brand Move Roundup – July 2, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.
Beyond Philosophy
FEBRUARY 25, 2016
As many marketing and public relations consultants, academics, economists, and business writers have observed, today we’re living in a reputation economy, where trust and customer experience – even more than product or service features – are coin of the realm, as real as legal tender. In January, 33% of U.S.
Win the Customer
AUGUST 9, 2016
But before your company jumps on the mobile payment bandwagon, make sure you know why your customers want mobile payments in the first place to better meet their needs and expectations. Like anything in business, customers primarily want ease and convenience when using mobile payments. Streamlined Loyalty Programs.
ProProfs Chat
JUNE 21, 2019
Do you have a customer retention strategy? Companies focus on customer acquisition strategies, since increasing your customer count is the lifeblood of your business. But, customer acquisition won’t help, if you are unable to retain customers. Cost to retain customers, however, can be much lower if done right.
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