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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer Effort Score (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty. What are customer relationship surveys?

Survey 56
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer Effort Score (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty. What are customer relationship surveys?

Survey 40
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Golden Touchpoint™ Delivers Brand Promise & Creates Loyal Promoters

Pretium Solutions

Pretium Solutions infuses this new conversation in The Golden Touchpoint ™. Look at the results from any current survey out there measuring customer loyalty or brand loyalty. The principles and behaviors of Pretium’s Golden Touchpoint™ change that landscape.

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Golden Touchpoint™ Delivers Brand Promise & Creates Loyal Promoters

Pretium Solutions

Pretium Solutions infuses this new conversation in The Golden Touchpoint ™. Look at the results from any current survey out there measuring customer loyalty or brand loyalty. The principles and behaviors of Pretium’s Golden Touchpoint™ change that landscape.

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Golden Touchpoint™ Delivers Brand Promise & Creates Loyal Promoters

Pretium Solutions

Pretium Solutions infuses this new conversation in The Golden Touchpoint ™. Look at the results from any current survey out there measuring customer loyalty or brand loyalty. The principles and behaviors of Pretium’s Golden Touchpoint™ change that landscape.

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A utility’s journey to a more digital customer experience

West Monroe

A 2020 survey from PEW research revealed that 68% of American adults get their news from television, 50% from the radio, and 32% through printed publications. Every touchpoint should be available in a way that’s both easy and digitally accessible. Customers are demanding options and expect to have choices. Conclusion.