CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
An e-commerce site with bold checkout buttons and a simple shopping cart icon demonstrates the fundamentals of good UX design. A killer product alone is never sufficient to retain customers, and studies have found that up to 86 percent of consumers will stop shopping with a company due to just two poor customer experiences. [i]
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