2018 Oscars: Will Women Tune In?
QuestionPro Audience
MARCH 2, 2018
Many brands are hoping the investment helps them reach women, who make up 62% of the average Oscar viewership. The broadcast will air 16 commercials made specifically for the ceremony, and at least 12 brands bought airtime for spots celebrating female empowerment and inclusivity. Hidden Figures , the 2016 female-led drama, earned 6.8
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