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Part 3: The Strategic Role of B2B Customer Support

Team Support

In Part 1 and Part 2 of this blog series based on the whitepaper co-produced by ServiceXRG and TeamSupport, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes, and about the evolving role of B2B customer support.

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Part 1: B2B Customer Support Transformation Imperatives

Team Support

As we enter 2021 the strategic role of B2B Support must be aligned (or realigned) with overall corporate strategies. In Part 2 of our highlights from the Customer Support Transformation report, we explore why proactive support is on the rise and how it helps reduce churn and drive recurring revenues.

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Part 2: The Strategic Role of B2B Customer Support

Team Support

In Part 1 of this blog series, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes—based on the whitepaper co-produced by ServiceXRG and TeamSupport. Now in Part 2, we’ll talk about the evolving role of B2B customer support.

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Part 1: The Strategic Role of B2B Customer Support

Team Support

Businesses buy your products or services to help their operations run efficiently and to meet their customers’ expectations. In other words, effective B2B support forms the foundation for long-term successful customer engagements. Customer contact with Support identifies top features customers want.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Bruce is widely viewed as a leading expert in how large organizations build differentiation with customer experience. During his 12 years with Forrester Research, Bruce led the company’s B2B, financial services, and customer experience practices. She has served clients as an independent consulting partner since 2004.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Bruce is widely viewed as a leading expert in how large organizations build differentiation with customer experience. During his 12 years with Forrester Research, Bruce led the company’s B2B, financial services, and customer experience practices. She has served clients as an independent consulting partner since 2004.

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Partners

Optimove

As the B2B division of 888, Dragonfish helps gaming companies optimize the player experience and maximize lifetime customer value. Dynamic Messaging’s unique marketing platform has been delivering personalized Interactive Voice Messaging for effective customer conversion and retention since 2011.