Retently
OCTOBER 16, 2023
In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.
Happy or Not
APRIL 13, 2023
What is NPS and how it works NPS is often held up as the gold standard customer experience metric. First developed in 2003 by Bain and Company, it’s now used by millions of businesses to measure and track how they’re perceived by their customers. Learn more about HappyOrNot Analytics.
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GetFeedback
OCTOBER 10, 2018
In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. Create your NPS survey. Distribute your NPS survey.
AskNicely
AUGUST 15, 2018
You have a Net Promoter Score (NPS). How did you get that score? The best way to determine your social capital from a customer happiness perspective is through NPS. Since its introduction in 2003, this simple metric has become the go-to way of measuring loyalty with study after study showing its worth.
InMoment XI
OCTOBER 12, 2017
Introduction In 2003 Fred Riechheld introduced the Net Promoter Score (NPS) as the “one number you need to grow” within the customer experience field. At MaritzCX we are often asked about our perspective on the use of the Net Promoter Score (NPS) versus other customer experience.
Retently
JULY 2, 2018
In this article we’re going to dive into the basics of Net Promoter Score® (NPS®) — a metric used to assess how loyal your customers are and how likely they are to recommend your company to their personal and professional network. What is NPS. What is Net Promoter Score?
Lumoa
APRIL 7, 2022
Net Promoter Scores are always an interesting topic of conversation, and industry NPS benchmarks even more so. A Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. So, without further ado… Why is NPS important?
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