2003 Loyalty Net Promoter Score NPS 
Retently
OCTOBER 16, 2023
In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.
GetFeedback
OCTOBER 10, 2018
In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. Create your NPS survey. Distribute your NPS survey.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AskNicely
AUGUST 15, 2018
You have a Net Promoter Score (NPS). How did you get that score? The best way to determine your social capital from a customer happiness perspective is through NPS. Since its introduction in 2003, this simple metric has become the go-to way of measuring loyalty with study after study showing its worth.
Lumoa
APRIL 7, 2022
Net Promoter Scores are always an interesting topic of conversation, and industry NPS benchmarks even more so. A Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. So, without further ado… Why is NPS important?
GetFeedback
SEPTEMBER 20, 2019
NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy.
ProProfs Chat
FEBRUARY 12, 2019
This would be my Net Promoter Score question to you. These days a lot of the content we come across on the internet contains terms such as customer satisfaction , feedback, and Net Promoter Score. But what exactly is Net Promoter Score and how do you calculate it? Create NPS Surveys.
SurveySparrow
JUNE 27, 2021
Well, the answer to both lies in one word: loyalty! And one simple way to make this dream come true is by measuring customer net promoter score. The NPS allows you to measure customer loyalty to give them the best possible experience throughout a customer’s journey. What Is A Customer Net Promoter Score?
Expert insights. Personalized for you.
147 
Let's personalize your content