Forrester's Customer Insights

APRIL 9, 2024

Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled. He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Kahneman’s research has shaped much of how today’s experts think about […]

Consumers 28

Consumers Brands Strategy Training 28

Forrester's Customer Insights

JULY 15, 2021

When the COVID-19 pandemic forced stores to close, online commerce pulled ahead at the fastest rate since 2002. By May 2020, more than six in 10 US online adults reported making an online transaction, such as purchasing groceries or ordering restaurant delivery, for the first time.

Consumers 66

Consumers Retail Report Trends 66

Forrester's Customer Insights

SEPTEMBER 22, 2021

In 2002, after the Sarbanes-Oxley Act intended to protect investors from fraudulent accounting activities by corporations, vendors turned GRC technologies into a Maslow’s hammer of checkboxes, where every nail of risk […].

Technology 26

Technology Government Management Customers 26

Optimove

JUNE 22, 2023

Perhaps the most compelling use-case for beacons, however, is that they enable brands to capture invaluable customer data as they move around a physical location in real-time; where do they spend most of their time in-store? Which areas do they avoid, or pass through quickly? Which products do they purchase together?

Technology 52

Technology Customer Engagement Engagement Loyalty Programs 52

Forrester's Customer Insights

OCTOBER 18, 2019

Siebel was a powerhouse in its time, peaking at 45% market share in 2002. Bob Stutz and CRM have always been synonymous. Stutz started his CRM career at Siebel, in 1998, in the early days of IT-driven, on-premise CRM. Stutz’s tenure ended after it was acquired by Oracle (2005), and he moved to SAP to […].

CRM 29

CRM Marketing Customer Relationship Management Customer relationships 29

Forrester's Customer Insights

MAY 17, 2018

IBM led the trend when it acquired PwC Consulting in 2002. On the one hand, software product vendors are slowly but surely migrating from just selling products to selling solutions — and solutions always require professional services. For the last few […].

Analytics 22

Analytics Consulting Trends Software 22

GetFeedback

JANUARY 6, 2020

Businesses need to be better at treating customers as individuals , each with their own goals and preferences. Personas help unlock customer insight. A business with hundreds, thousands, or even millions of customers has a big challenge: delivering experiences that don’t make customers feel like numbers.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195