Loyalty Programs Measurement Roadmap Touchpoint 
Lumoa
JANUARY 19, 2023
Different types of customers will interact with your brand in various ways, they might go back and forth between different touchpoints , and that’s why mapping can be quite the challenge. What are the key touchpoints for different personas? How can we measure the interaction? How do they get in touch with us?
Currency Alliance
DECEMBER 4, 2023
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.
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Thematic
JUNE 4, 2024
Quantify common issues, measure the impact on your metrics and pick up new issues you haven’t yet detected. Consider touchpoints like onboarding, renewals, loyalty programs, etc., Analytics provides the roadmap, but true transformation requires intent. Are these tied to specific points in the journey?
PK
JULY 15, 2019
2 Loyalty = Outcome; Member Experience > “Loyalty Program”. Many organizations still orient toward customer loyalty within a fairly restricted traditional loyalty program mental model, which produces a narrow focus on the potential solutions for achieving customer loyalty.
Retently
FEBRUARY 21, 2024
Understanding your marketing channels Having a clear understanding of your marketing channels is like having a roadmap to guide your marketing efforts. Providing specific answer options like: Promotional Videos Television Newspaper Billboard Podcast allows businesses to measure the effectiveness of specific advertising campaigns.
Pointillist
MAY 23, 2018
Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Measure the impact of customer behavior on KPIs (e.g.
Currency Alliance
FEBRUARY 26, 2019
Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.
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