Qualtrics

APRIL 22, 2020

Across every industry, how you respond to the crisis and these seismic shifts in behavior will have a lasting impact on how your brand comes out the other side. Here’s our guide to how Conjoint/MaxDiff can help in your industry. Retail Banking and Financial Services.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Alongside retail, news brands have been among the hardest hit.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

PK

JULY 15, 2019

This recognition comes after nearly 10 years of focused specialization by the Lenati team, partnering with leading companies across industries to evolve methods in customer retention and loyalty. It’s important to remember that customer loyalty is an outcome; achieved through delivery of a holistic customer experience that is valued.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

delighted

DECEMBER 10, 2019

According to John Maxwell, who leads PwC’s Global Consumer Markets industry sector : “Traditional return on investment (ROI) metrics are no longer sufficient on their own to determine your company’s success. A recent study of “loyal customers” across 20 industries by the XM Institute revealed some impressive statistics.

ROI 40

ROI Measurement Customer Experience Effort Score 40

delighted

JUNE 1, 2022

Regardless of your industry, you should be using at least one of the above to get more from your existing customers. Start a rewards program. Loyalty programs are an excellent way to reward and recognize customers who stick with you. Retail stores regularly do this through store cards.

Net Promoter Score 70

Net Promoter Score Customer Retention Self Service Loyalty 70

Currency Alliance

JUNE 11, 2017

To overcome this, we will see more loyalty coalitions that enable customers to capture more value across many places they shop – but not coalitions like Aeroplan, AirMiles, Nectar, Plenti, or Payback where the program operator is extracting too much value out of the ecosystem.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

JUNE 11, 2019

Halifax’s Extra is just one example of a now-tired global trend, not just in banking but across sectors, of a loyalty strategy invested entirely in modest sums of reward value to drive a specific action. This led many banks in Europe to close their rewards program over the past three years. by merchant, or by retail category).

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

JUNE 22, 2023

To give you an idea of what excellence in this domain looks like, we’ve compiled ten stellar customer experience examples from e-commerce, technology, retail, entertainment, food and beverage, etc. Zappos Sector: Retail Zappos, an online shoe and clothing retailer, has built its brand on a foundation of exceptional customer service.

Customer Journeys 52

Customer Journeys Examples Customer Experience e-support 52

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Emotional loyalty: add incentives along many touchpoints in customer journeys. How can we call that success? A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SmartKarrot

NOVEMBER 2, 2020

The company provides high-quality, user-friendly transcription services for legal, medical, and financial industries. She says, “Retaining customers should be a top priority for the company, no matter what the industry.”. The Customer Experience is among the top priorities among retailers for 2020 as Gartner revealed.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Kitewheel

MARCH 25, 2019

CX is becoming a competitive battlefield for businesses of every size and industry. For a retailer, this might mean rethinking stocking practices so that customer feedback lets you keep up with the latest trends before they fizzle out. For example, many retailers send a welcome email after you sign up for their rewards program.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

NOVEMBER 14, 2019

Airlines will spend a good portion of 2020 proving that their programs are fundamental to minimizing the environmental impact as the industry grows. Retail brands will invest heavily in demonstrating their supply chain is environmentally friendly. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. You can see the full list of winners in this month’s Loyalty Magazine , but here is a selection of the winners which I feel best illustrate where the industry is heading.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 29, 2019

It’s high time brands moved on from an exceptionally crude and blunt instrument, which still pervades much of the loyalty industry, and causes a profligate degree of waste. Rewards are transactional; loyalty is emotional. Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

MARCH 21, 2019

This makes it difficult to coordinate meaningful touchpoints across marketing channels; and, nearly impossible to consistently reinforce the loyalty strategy. Loyalty is earned by the customer’s cumulative experiences with a brand, across all its touchpoints. Many organizations have attempted to build Points Banks from scratch.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. S&H’s began selling their Green Stamps to retailers in 1896. In some ways, it’s surprising how little the supermarket industry has moved on. We estimate only about a third of grocery chains worldwide operate a points-based rewards program.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52