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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. How do you gauge customer value? But how do they define “most valued?

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New Report Reveals How to Build Customer Confidence in 2015

Experience Investigators by 360Connext

Using either digital signage or old-fashioned price tags, why not encourage customers in-store to learn more via the app or online, especially around those products which are searched the most? Starbucks ranked well above others in terms of being a “great loyalty program.” Will I be rewarded for my behavior?

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13 Proven auto repair marketing strategies to boost sales

BirdEye

Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. Expand your content marketing efforts by posting content on your social media channels. Use social media marketing for brand awareness Most of your customers use social media platforms.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

Facilitate Seamless Communication : Establish multiple communication channels, such as social media, self-help articles, FAQs, video tutorials, and 24×7 support, to ensure customers can reach you easily. Harness Social Media: Create dedicated groups to cultivate a community of loyal fans. And guess what?

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8 Tips To Improve Customer Engagement in 2016

Help.com

Customer loyalty programs are a great way to produce long-lasting relationships with customers. Popular sustainable fashion brand Everlane introduced a new spin on customer loyalty programs by opening a private instagram account and inviting a few of their most loyal customers. Be active on social media.