ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

Customer Service 61

Customer Service B2B Loyalty B2C 61

ShepHyken

JUNE 21, 2021

If you want to ROCK your loyalty program (if you have one), you’ll enjoy this article. Is Simpler Better For Rewards Programs? RetailWire) Non-tiered customer loyalty programs were found to increase customer value by almost 30 percent over a five-year time period. There are plenty of great ideas.

Rewards Programs 80

Rewards Programs Customer Service Loyalty Programs Loyalty 80

ShepHyken

FEBRUARY 1, 2021

Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. PYMNTS) Starbucks has a winning recipe when it comes to taking care of its customers. The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue. You get an amazing report.

Customer Service 139

Customer Service Rewards Programs B2B Loyalty Programs 139

ShepHyken

JANUARY 21, 2024

The 2024 Marigold Global Consumer Trends Index Report provides insights into consumer preferences that drive marketing decisions and explores the influence of brand relationships. Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Connect with Shep on LinkedIn.

Customer Service 59

Customer Service Self Service Trends Loyalty Programs 59

ShepHyken

JULY 4, 2022

The most successful relationships in business are when your customers view you as a partner versus a vendor. 75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds by PRNewswire. MarTech Series) Loyalty programs are no longer just about discounts and transactions.

Customer Journeys 70

Customer Journeys Customer Service Loyalty Programs Loyalty 70

Comm100

OCTOBER 8, 2016

To solve this common issue, you can create free educational and training materials for your customers; this can increase their engagement with your services and produce loyalty as a result. Special Reports. Give customers one-on-one attention. Loyalty Programs. White Papers. Newsletters.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

ShepHyken

MAY 28, 2018

My Comment: Every year the stats from numerous reports remind us that a good customer experience starts with a good employee experience. There’s plenty of proof and ideas in this article that will help you realize that what’s happening on the inside of the organization is going to be felt on the outside by the customer.

Customer Service 77

Customer Service Loyalty Programs Social Media Loyalty 77

ShepHyken

DECEMBER 30, 2019

Harvard Business Review) More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. Follow on Twitter: @Hyken.

Customer Service 111

Customer Service Self Service Social Media Customer Centricity 111

ShepHyken

FEBRUARY 24, 2020

(Digital Commerce) The recently revamped VIP program Zappos launched has helped the Amazon-owned retailer build stronger customer loyalty and increase conversion. My Comment: What drives loyalty? Is it a loyalty program with incentives to come back? Or, is it the experience? Follow on Twitter: @Hyken.

Customer Service 105

Customer Service Exceptional Customer Service Retail Ecommerce 105

ShepHyken

OCTOBER 11, 2021

(TechRepublic) A Zendesk report found a series of commonalities among companies it calls CX champions. My Comment: Is customer service getting better? What’s interesting is that the Champions category more than doubled from 6% to 14%, which tells me more companies see the benefit of customer experience. by Max Starkov.

Customer Service 72

Customer Service Hospitality Rewards Programs Self Service 72

ShepHyken

FEBRUARY 13, 2017

Here are five of ten trends in customer service we all need to pay attention to. And, to get the other five you’ll have to download the full report. By the way, my favorite of the first five is number four, which is to create a personalized service experience. My Comment: Customer loyalty programs have come a long way.

Customer Service 81

Customer Service Loyalty Programs Loyalty Trends 81

ShepHyken

APRIL 6, 2020

(Zendesk) Read on for customer retention strategies and tips to build long-term relationships that improve your customer loyalty. My Comment: I’ve always preached that there are two types of loyalty programs. The other is more of a marketing program that rewards customers for coming back.

Customer Service 76

Customer Service Loyalty Airlines Loyalty Programs 76

ShepHyken

MAY 4, 2020

How Sephora & Others Use Customer Loyalty Programs To Drive Revenue by ReferralCandy. Insane Growth) Shifting your focus to customer loyalty may seem complicated, but in this blog post, we’ve compiled the best resources to help you understand its importance and find ways to make your customers loyal too.

Customer Service 96

Customer Service Contact Center Retail B2C 96

ShepHyken

MAY 8, 2023

Customer Loyalty and Loyalty Programs- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customer loyalty to a business. There’s something here for every company, from small to large.

Customer Service 12

Customer Service Loyalty Programs Loyalty Tips 12

ShepHyken

APRIL 29, 2019

And, I’ll add a tenth: Make it super easy for your customers to find your contact information. 76% of Customers Choose Loyalty Programs that Collect ONLY Name and Phone Number by Michael Guta. Small Business Trends) More businesses are adopting customer loyalty programs because it is much easier to deploy.

Loyalty Programs 18

Loyalty Programs Customer Service Abandon Rate Loyalty 18

ShepHyken

NOVEMBER 13, 2017

5 Innovative Ways to Inspire Customer Loyalty by Vivian Wagner . CRM Buyer) Getting customers — and keeping them — is the name of the game in e-commerce. My Comment: If you have any type of loyalty program, you will want to read this article. For information contact or www.hyken.com.

Customer Service 15

Customer Service Chatbots Loyalty Programs Social Media 15

ShepHyken

JANUARY 20, 2020

How to Run a Customer Loyalty Program by ThriveHive. ThriveHive) This article will give you a run-down on the basics of customer loyalty marketing and programs, how they work, and how you can use them to retain more customers with your business. Loyalty Trends in 2020: How Will This Year Be Different?

Loyalty Programs 118

Loyalty Programs Customer Service Effort Score Self Service 118

ShepHyken

JULY 5, 2021

This article from customer service expert Jeff Toister provides seven ways leaders can become role models on how their employees should act toward each other and their customers. How to design and run a customer loyalty program for small businesses by Raúl Galera. Read on to learn more. That’s marketing.

Customer Service 148

Customer Service Loyalty Programs Hotels Infographics 148

ShepHyken

JULY 15, 2019

(CustomerThink) If you’re on a budget or want to gain the loyalty and respect of your customers, we are going to show you how without offering a single discount on the products in your showcase. My Comment: I often write about the difference between a loyalty program and a marketing/promotional program.

Customer Service 107

Customer Service B2B Loyalty B2C 107

ShepHyken

NOVEMBER 21, 2022

The shift to digital has fundamentally changed the conversation around brand loyalty from both sides of the equation. My Comment: Loyalty programs are typically about points and perks. However, today’s customers want more than that. But what if the company doesn’t like the customer? Spend more, you get more.

Customer Service 13

Customer Service Net Promoter Score Government NPS 13

ShepHyken

FEBRUARY 5, 2023

ACSI Federal Government Report 2022 by The American Customer Satisfaction Index (The American Customer Satisfaction Index) After four years of decline, citizen satisfaction with U.S. federal government services leaps from 63.4 on the American Customer Satisfaction Index’s (ACSI®) 100-point scale. Read to find out.)

Customer Service 64

Customer Service Government Loyalty Customer Satisfaction 64

ShepHyken

FEBRUARY 5, 2023

ACSI Federal Government Report 2022 by The American Customer Satisfaction Index (The American Customer Satisfaction Index) After four years of decline, citizen satisfaction with U.S. federal government services leaps from 63.4 on the American Customer Satisfaction Index’s (ACSI®) 100-point scale. Read to find out.)

Customer Service 62

Customer Service Government Loyalty Customer Satisfaction 62