Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Bribing customers is easy and, as with most easy initiatives, not very profitable. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

SEPTEMBER 5, 2018

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0 In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

Experience Investigators by 360Connext

APRIL 23, 2015

It organizes all your travel information in one place, so when I land in a strange airport, I can check the app on my phone to remember which hotel I booked and not rely on my memory. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

Kitewheel

MARCH 4, 2019

Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. Furthermore, travel businesses need to better understand and react in real-time to the needs of their customers. To accomplish this, they need to better manage their customer journeys. Contextual relevance drives customer engagement.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. engender loyalty! But is it really all about the dollars and sense?

Tourism 56

Tourism Travel Customer Service e-support 56

Kitewheel

MARCH 25, 2019

How you can identify customer pain points more quickly this spring is by bringing journey analytics in house. Filling these gaps will have quick value and drive customer loyalty. One great way to start quickly is to implement a suppression campaign when customers are facing a service resolution issue.

ROI 76

ROI Hotels Customer Journeys Retail 76