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Are Surveys Really Customer-Centric?

Blake Morgan

But now that surveys are free, it has become too easy for companies to smack customers with surveys. Most surveys are tied to Fred Reichheld’s Net Promoter Score, or NPS, which measures how likely a customer is to recommend the brand to friends and family. The big question is if the company is customer-centric, or not.

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How to Improve Your Customer Satisfaction Score (CSAT) Score

GetFeedback

Y ou know your customers are satisfied because the Customer Satisfaction Score (CSAT) that you see on your daily dashboard tells you as much. The score is solid. So, what’s a company to do to earn an even better CSAT score? Why isn’t that score higher today? And rightly so — it usually can be. out of 100.

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The Power of Customer-Focused Leadership

Blake Morgan

One survey found that of companies with the CEO directly involved in customer experience, 83% increased customer satisfaction and 58% increased in revenue associated with CX. There is incredible power in customer-focused leadership. Without a strong customer-focused leader, customer experience efforts will likely fail.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

The report also explains that advanced technologies, like AI and machine learning, also enhance the efficiency and impact of CS teams by: Extracting actionable insights from customer data to prompt customer-centric business decisions. Market presence: Revenue and number of customers.

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8 Steps to Help De-clutter and Re-think Your Customer Listening

Customer Bliss

In every silo’s pursuit of becoming customer centric, the cumulative effect may be causing survey fatigue and frustration to your customers who are receiving them. Take an inventory of all the surveys that go out to customers, when and why. Are the scales for the surveys consistent?

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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Through these interviews, Michelli came away with a set of fundamental principles, such as the importance of understanding the customerschanging expectations, developing a training program centered around CX and a consistent experience across hotels, and empowering employees. Made in America by Sam Walton.

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How You Can Add Value to Your CX with Laurent Pierre, Jr.

Kustomer

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast , Gabe and Vikas are joined by Laurent Pierre from Microsoft Azure to learn the secrets to making a CX team valuable. Guiding Customers to Solutions Using Empathy. They grow, we go global, we have to do different things. I love that.

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