BirdEye

APRIL 7, 2023

Some standard marketing KPI examples are leads, revenue, return on investment, etc. While ad investment is a critical component of any digital marketing initiative, knowing the conversion rate of these ads is equally vital in determining business success. So what should you look out for?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Continued evolution to being truly customer-centric.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

ProProfs Chat

JULY 21, 2020

Th-eir work was published in a paper titled- “ E-Metrics, Business Metrics for the New Economy “ In their customer lifecycle analysis, Jim and Matt stated that Customer Life Cycle starts when you reach your target market and progresses until a loyal customer base is established. – Jim Marous.

Management 52

Management Loyalty Programs Loyalty Competitive Advantage 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

ClearAction

OCTOBER 1, 2018

Artificial intelligence, digitalization, emerging technologies, the sharing economy, and other trends won’t solve what’s shown in these studies: “Only 20% of companies scored 9-10 for seeing a Return on Investment, with a significant 14% of companies scoring 0-2. CXM Timeline to CX-Centricity.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

SmartKarrot

DECEMBER 4, 2020

Through CLV you can know the average revenue a customer would generate throughout his entire lifetime with the business. And when you multiply CLV with the number of customers you have, you get the total revenue forecast of your customer base. Customer Retention. What better option do you have to measure ROI?

ROI 10

ROI Measurement Customer Success Return on Investment 10

Totango

JULY 1, 2022

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. Finally, we’ll show you how you can leverage customer loyalty to promote B2B referral programs that expand your customer base and increase your revenue.

B2B 108

B2B Loyalty Net Promoter Score B2C 108

Thematic

NOVEMBER 13, 2018

With VOC programs, organizations are able to make highly-informed strategic decisions that contribute to a positive return on investment and ultimately an improved customer experience. In the long term, a VOC program can also reduce your internal costs by improving your organizational processes. Final thoughts.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101