Currency Alliance

NOVEMBER 16, 2021

In such an ecosystem, customers can burn at any touchpoint, with any partner, and a team member can enable new redemption options with a few clicks of a mouse and no dependency on the IT department or a vendor. These include: hotel rooms that would go vacant. Airlines and hotel groups are masters at this.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. Being a lifestyle business would imply being valued by the customer around their personal interests and goals – rather than their functional need. AI is much talked about.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Partners: optimize the mix to appeal to a broader array of customers. Choice Hotels introduced a Book.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

APRIL 10, 2021

The loyalty profession is characterised by cognitive entrenchment, as well as technological backwardness which further limits innovation. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

ProProfs Chat

DECEMBER 23, 2019

Even though brands will continue to drive product innovation, but the customer will sit at the head of the table. Rely on customer feedback. This will help in establishing a more robust customer centricity model for your company. Mapping Your Customer Journey Is A Must. Get their honest opinions.

Customer Centricity 96

Customer Centricity Customer Journeys Effort Score Knowledge Base 96

Currency Alliance

FEBRUARY 10, 2021

Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value. In fact, your data alone can even be misleading about how customers behave in most of their commercial relations.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

John Paul

JULY 26, 2018

To stay relevant, concierge and customer loyalty companies must speed up the pace of innovation and adopt new strategies, while also striking the right balance between dedicated human interaction and digital automation. Internet of Things (IoT) & Blockchain.

Technology 45

Technology Hospitality Hotels Loyalty 45

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Beyond more accurate messaging, AI should also be able to be used to identify those customers in the mid-tail and long-tail where the brand is getting a low share of wallet.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

JUNE 19, 2019

Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight. More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 10, 2020

To see how valuable these partnerships could be, with proper data sharing, consider a partnership with a hotel. The member may tend to buy white label goods or discount brands – and so the supermarket might assume the customer is always a low spender. Town Lodge Hotels. As a result, the supermarket’s NPS has gone up and up.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

JUNE 11, 2019

To be perfectly clear, this does not mean that any bank should cease to innovate around consumer-facing UX. In the DBS example, the incremental profit is a proxy for customers´ improved engagement, which will pay dividends for years to come. Your payment card may register at dozens of online and offline touchpoints every day.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

OCTOBER 27, 2017

All of them can be adjusted, but none will have the direct impact on engagement that offering a loyalty currency the customer wants, or enabling a proprietary loyalty currency to be exchanged will have in appealing to nearly all customers (including the frequent ones).

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45