PK

JULY 15, 2019

Following our many years of work in the space, we’re proud of this recognition of not only our own endeavors, but those of our many clients who we have partnered with to bring new and interesting member experiences to market. To do this, and stay ahead the market and member expectations, innovative brands manage loyalty as a product.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Currency Alliance

JUNE 11, 2019

In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Halifax’s Extra is just one example of a now-tired global trend, not just in banking but across sectors, of a loyalty strategy invested entirely in modest sums of reward value to drive a specific action. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. The value can be immediate. Vueling is similar.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Service Untitled

SEPTEMBER 17, 2010

In a time when department stores all over the world have been losing substantial portions of their markets to specialty stores, new business models have become an overwhelming priority. Customer focus customizes Rite Aid services Competition among pharmacy retailers and the need to create more.

Poor Customer Service 42

Poor Customer Service Customer Service Retail Rewards Programs 42

Strativity

APRIL 27, 2023

But the market was peaking. McDonald’s, Starbucks, Domino’s, Taco Bell, and Chick-fil-A, all regarded as best in class, were barely able to reach parity with third-party delivery services in mobile market share growth in 2022. DoorDash— the largest and fastest-growing portion of the market with ~65% of sales is a great case in point.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

But the market was peaking. McDonald’s, Starbucks, Domino’s, Taco Bell, and Chick-fil-A, all regarded as best in class, were barely able to reach parity with third-party delivery services in mobile market share growth in 2022. DoorDash— the largest and fastest-growing portion of the market with ~65% of sales is a great case in point.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SuiteCX

JANUARY 19, 2015

©2014 suitecx – ConfidenDal Create integrated data warehouse for 28+ owned firms including auto dealerships, retail, banking, telcom, etc. Combined different technologies and approaches into a single source of truth Developed more comprehensive data collec2on & usage; developed CRM insights across all companies 10.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

JUNE 19, 2019

Fears and misunderstandings (as well as some very real obstacles), which used to pervade the whole loyalty industry, are now being picked off by one pioneering brand after another, as the untapped potential of a more open, collaborative future for loyalty marketing becomes ever more clear. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. CRM/Analytics. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. 0: a decentralized brand coalition, enhanced by marketing technology (2017 onwards).

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Airlines will spend a good portion of 2020 proving that their programs are fundamental to minimizing the environmental impact as the industry grows.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

OCTOBER 29, 2019

Loyalty programs are effectively a value exchange, in which there ought to be both emotional and transactional forms of value. In exchange for their data, and for receiving periodic marketing, customers expect to be: recognized (emotional value). rewarded with loyalty points (transactional value).

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40