BlueOcean
DECEMBER 13, 2022
loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.
CSM Magazine
FEBRUARY 25, 2021
Service and convenience is driving the growth of online shops and services and that is why industries such as sports betting has boomed over the last few years. Betting at land-based sportsbooks still exists, of course, but the convenience of online gambling has forced it to near extinction. Instil Service at Every Level.
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Currency Alliance
SEPTEMBER 17, 2019
In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.
Retently
APRIL 5, 2024
A well-designed store environment not only reflects the brand’s identity but also makes shopping a pleasure, encouraging customers to linger, explore, and, of course, purchase. Additionally, the importance of loyalty programs cannot be overstated, playing a key role in boosting annual revenue by 12-18%.
Customer Enthusiast
OCTOBER 2, 2017
Take, for example, the Dick’s Sporting Goods cashier I encounter last week. Throughout the transaction, she robotically asked if I was a member of the loyalty program, whether or not my credit card had a chip, and whether I wanted my receipt emailed or printed. I believe in the power of potential.
ProProfs Chat
DECEMBER 30, 2021
A psychographic segment example could be a student interested in purchasing an online course. For creating this segment, take the person’s profession (demographics) and his likelihood of purchasing an online course (behavioral). Favorite sports team. Now connect both the data to create a psychographic market segmentation.
Currency Alliance
FEBRUARY 26, 2019
Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.
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