Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

CSM Magazine

MAY 24, 2021

Improve Your Loyalty Program. Maybe it’s time you reinvent your loyalty program so you can reward your customers more. Come up with exciting and rewarding offers that your customers can’t easily resist. Point-based rewards programs. Early access to sales and promotions.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

delighted

JUNE 1, 2022

The customer lifetime value calculation will tell you what the average customer is worth to your business throughout the course of the relationship. Start a rewards program. Loyalty programs are an excellent way to reward and recognize customers who stick with you. What is customer lifetime value (CLV)?

Net Promoter Score 73

Net Promoter Score Customer Retention Self Service Loyalty 73

SurveySparrow

JANUARY 15, 2021

You can gather information about them to determine pay raises, employee benefits, loyalty programs, and layoffs. For instance, a digital marketer’s goal might be to participate in a course and become a certified content marketer. . You can conduct a short survey to understand what benefits or rewards they like to receive.

How To 52

How To Net Promoter Score Effort Score Feedback 52

Currency Alliance

JULY 24, 2018

I’m a member of loyalty programs with two different airline alliances: One World, and SkyTeam. With both alliances, I’ve encountered problems with the name in my passport not quite matching up with the name in my rewards program account. I gave up.”. Disconnecting Flights.

Travel 40

Travel Course Customer Experience Airlines 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? Of course, dishing out ‘value’ sounds scary to a chief financial officer. Rewards are transactional; loyalty is emotional. The answer is simple.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Micah Solomon

DECEMBER 4, 2015

I’ve never heard: “I’m loyal to Apple because of their [nonexistent] rewards program.” ” That’s because true customer loyalty has a limited relationship to customer loyalty programs, customer loyalty cards, customer loyalty rewards. Dubious at best.

Loyalty 40

Loyalty Rewards Programs Consulting Loyalty Programs 40

SurveySparrow

MARCH 29, 2023

Metrics like customer lifetime value (CLV) tells you how much business your customer brings over the course of their association with you. Use a loyalty program software like 99minds to formulate a reward program that makes them stay with you. In fact, a sale is the beginning of the customer experience process.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Retently

MARCH 18, 2019

Of course, besides doing that, you also need to track your results. Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Consumers love Starbucks – even more since the company implemented its rewards program. Starbucks Customer Retention.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133