Second to None

FEBRUARY 4, 2020

When it comes to reducing the amount of effort it takes for customers to complete a purchase, direct-to-consumer selling strategies can serve as a vital tool. One reason that major retail brands are being forced into the direct-to-consumer world is the slew of DTC-only companies becoming available on the web. 1,2 [link].

Consumers 67

Consumers Strategy How To Hospitality 67

Alida

APRIL 5, 2017

What does it look like, and how should providers implement it in their practices and hospitals? The health care industry has frequently lagged behind other industries in terms of technology and customer service developments. Integrate technology to provide an easier, more seamless experience.

Retail 154

Retail Customer Base Strategy Rewards Programs 154

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. By David Harrington. The rise of white-glove customer service.

Hospitality 74

Hospitality Travel Industry Brands 74

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? voucher-based.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45