Second to None
FEBRUARY 4, 2020
When it comes to reducing the amount of effort it takes for customers to complete a purchase, direct-to-consumer selling strategies can serve as a vital tool. One reason that major retail brands are being forced into the direct-to-consumer world is the slew of DTC-only companies becoming available on the web. 1,2 [link].
Up Your Service
MAY 3, 2017
This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. By David Harrington. The rise of white-glove customer service.
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Alida
APRIL 5, 2017
What does it look like, and how should providers implement it in their practices and hospitals? Encourage engagement and positive behaviors with tech-enabled rewards programs. Combine the ubiquity of mobile devices and the power of gamification , and it’s no wonder consumers have fueled the explosion of mobile apps.
Kitewheel
MARCH 4, 2019
Travel and hospitality companies have a difficult job. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program.
ShepHyken
OCTOBER 11, 2021
Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? Hospitality Net) The best demonstration of brand loyalty in hospitality and travel, in general, is the share of repeat business. We can learn so much from the hospitality industry. by Max Starkov.
CSM Magazine
FEBRUARY 1, 2024
In these places, no matter how great the product is, the service affects the consumer’s view of the company. Supported management in efforts to increase productivity by motivating employees through improved rewards programs. Increased customer engagement with weekly social media question and answer sessions.
Currency Alliance
APRIL 15, 2024
Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.
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