Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? voucher-based.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Kayako

MAY 30, 2017

Nayar, former CEO of HCL Technologies, an IT services company, begins by asking the audience why employees feel good about voluntarily going to church on a Sunday, but dread going to work on next Monday. This will drive loyalty more than rewards programs. His answer? Creating guest evangelists through customer service.

Loyalty Programs 184

Loyalty Programs e-support Self Service Video 184

SuiteCX

JANUARY 19, 2015

©2014 suitecx – ConfidenDal Internal company communica2ons hopelessly broken; 70 SharePoint Sites with no overall management/ governance Formal diagnos2c process included reviews of people, process, technology and data across mul2ple divisions Improved employee sa2sfac2on; stronger focus on cri2cal informa2on and processes 6.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

C Space

JUNE 15, 2020

Starbucks’s investment in mobile orders and its digital rewards program was already paying off pre-pandemic. In February, Starbucks confirmed that its Mobile Order & Pay program first introduced in 2015 has seen an increase in customer adoption. In March, right at the start of the U.S.

Brands 52

Brands Rewards Programs Retail Ecommerce 52

Currency Alliance

FEBRUARY 26, 2019

But high implementation cost is no longer a constraint for loyalty programs, as the major loyalty technologies are now cloud-based (although not all embrace a low cost SaaS business model). An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

In ‘Why so many digital transformations fail’, Harvard Business Review cites : inordinate wastage on proprietary technology. Constraints can often be overcome simply by putting a layer of cloud-based technology in front of aging systems. Brands reward more touchpoints to grow emotional loyalty. as some of the major causes.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. 0: a decentralized brand coalition, enhanced by marketing technology (2017 onwards).

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Now, these legacy systems are showing the strain. Making the same progress in loyalty has been much more difficult. CRM/Analytics. Hatch loyalty.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58