Consumers e-support Effort Score Leadership 
InMoment XI
NOVEMBER 15, 2023
With 87% of consumers actively avoiding buying from brands they don’t trust, understanding and improving the customer experience has never been more critical. There are four common customer experience analytics metrics: Net Promoter Score (NPS) Net Promoter Score , or NPS, is a widely used metric to measure customer loyalty.
Customer Bliss
JULY 5, 2016
Natalie is the Vice President of Consumer Experience for Anthem Inc. She is most proud of her role in improving the health insurer’s NPS scores in the double digits over the past 12 months and helping the organization pivot from a B2B to a B2C company. ” Anthem uses NPS a good deal, as well as ‘member effort.’
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Storyminers
JULY 6, 2020
At Storyminers, we are grateful for the acknowledgement, and we realize the real credit goes to the professionals on the front lines of the daily challenge to win support for the ideas that will positively change companies and deliver more value to customers. Thought leaders come in all shapes and sizes. Aimee Lucas. Bill Quiseng.
Storyminers
JULY 6, 2020
At Storyminers, we are grateful for the acknowledgement, and we realize the real credit goes to the professionals on the front lines of the daily challenge to win support for the ideas that will positively change companies and deliver more value to customers. Thought leaders come in all shapes and sizes. Aimee Lucas. Bill Quiseng.
Kustomer
NOVEMBER 25, 2021
In a study they conducted, they found that many companies fall short when it comes to delivering a low-effort experience for their customers because they don’t have the right tools to make the agent’s job easier. This was a multi-year, probably 10 year plus research effort. For Matt Dixon, data drives success at Tethr.
Kustomer
OCTOBER 29, 2020
Customers are happier when their experience requires little to no effort on their part; they expect the care agent to adapt to their needs. Low effort experience can also be accomplished through self-service and filtering customer issues through the proper channels. It is absolutely required. Matt Freedman: (00:42). Read More Hide.
Kustomer
MARCH 12, 2020
The original concept of delighting customers stemmed from the theory it would create more loyalty and increase the amount of money a consumer would spend. His research determined that extra efforts to go above and beyond for each customer didn’t pay off the way that companies expected. Consumers want to self-serve.
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