Company Consumers Gamification Loyalty Programs 
ShepHyken
MAY 26, 2023
This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.
ProProfs Chat
SEPTEMBER 9, 2020
If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. But with the awesome customer loyalty programs in place, they’ve successfully ensured that customers return to their store to make a purchase and earn more points. What is a Customer Loyalty Program?
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Optimove
APRIL 27, 2023
By the time you get back to the office, you’ll have spent your entire lunch hour enjoying the fun of app gamification — and with a recent study by App Annie telling us that 70% of the world’s 2,000 largest companies are using gamification in their mobile apps, you won’t be alone. Increased spend?
Kitewheel
JULY 27, 2020
Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. Having loyal customers is crucial for any company; in fact, it may be what gives a business an edge over its competitors.
Beyond Philosophy
JUNE 11, 2015
Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.
ShepHyken
FEBRUARY 18, 2024
by Reuben Yonatan (Fast Company) Customer service (CS) and customer experience (CX) are the two faces of the same coin and go hand in hand with each other. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup.
SurveySparrow
FEBRUARY 22, 2024
Since it’s plain as sky that it’s harder to acquire a new customer than to retain one, most companies go retention. This way, companies can quickly understand customer sentiments and make data-driven decisions to enhance the customer experience. Rewards make customers feel valued, boosting their happiness and loyalty to the brand.
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