What is Customer Effort Score (CES) & How to Measure It?
Retently
DECEMBER 17, 2018
Former CEB Global’s research (now part of Gartner), explained that the level of effort consumers put into interacting with a brand has a direct impact on loyalty levels. In fact, according to CEB Global, it seems that around 96% of consumers that reported having difficulty solving a problem were more disloyal. for example).
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