West Monroe

MARCH 27, 2017

As financial institutions across the country begin adopting powerful CRM systems, we see a competitive edge come to the surface that didn’t exist 20 years ago. If you have read our white paper “ Becoming a Customer-Centric Bank ,” you are familiar with the four jigsaw puzzle pieces to become customer-centric: Sales Fundamentals.

Banking 40

Banking CRM Loyalty Customer Centricity 40

Bob Hayes

SEPTEMBER 18, 2017

A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. Only 32% of respondents are satisfied with their company's use of analytics to create a competitive advantage. We studied 88 companies that have a formal customer program (e.g.,

Analytics 113

Analytics Loyalty Data Competitive Advantage 113

Peter Lavers

JULY 7, 2015

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”. In this tide of change and upheaval, customers are stepping into their power and making ever-increasing demands of business. The dangers of “firing” customers.

Customer Centricity 40

Customer Centricity Chief Customer Officer Case Study Banking 40

Lumoa

OCTOBER 31, 2018

For larger organizations, the top customer experience challenge will be figuring out how to strategically invest for the present while staying nimble for the future. You don’t need to worry about being left behind in five years if you can’t keep your customers for the next five weeks. Let’s think in customer touchpoints instead.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

CX Journey

FEBRUARY 23, 2016

Those are just a few examples of why I wanted to revisit a question I posed in a post I wrote two years ago: If you work for a B2B company, is customer experience still an important focus? Clearly, there are differences between B2B companies and customers and their counterparts on the B2C side. In short, yes. Kate Leggett.

B2B 80

B2B Company Customer Experience Contact Center 80

Clarabridge

OCTOBER 23, 2015

Social media provides transportation companies with the ability to offer customized information, in real-time , tailored to their customers’ demands and needs. Financial institutions, insurance brands and banking companies take on a more customer-centric approach , focusing on truly connecting with their customers.

Industry 40

Industry Omni-Channel Customer Service Transportation 40

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59