ijgolding

APRIL 21, 2015

These Days, it’s All About Competitive Advantage. Customers are more demanding, products are often cloned or imitated and markets have become “commoditised.” 70% of consumers are willing to spend an average of 13% more with companies providing excellent customer service. PART 2: What’s Your Competitive Advantage?

B2B 120

B2B Competitive Advantage Customer relationships Customer Centricity 120

SurveySparrow

APRIL 23, 2023

In this article, we will discuss demand generation vs lead generation – everything you need to know about the difference in B2B marketing. By targeting prospects more likely to become customers, you can allocate your resources more effectively, resulting in a better return on investment (ROI).

B2B 52

B2B Marketing Social Media Advertising 52

CustomerSuccessBox

SEPTEMBER 15, 2021

After all, when another product is never more than a click away, any competitive advantage becomes essential. It’s here that customer success comes in. Due to high records in the cost of customer acquisition, brands have become much more invested in developing strong customer relationships.

Customer Success 52

Customer Success B2B Net Promoter Score Competitive Advantage 52

BirdEye

MAY 10, 2023

When you’re looking to grow your business, a marketing strategy will enable you to reach potential customers and effectively promote your products or services. Email marketing has an ROI of $36 for every $1 spent. Follow it up by showcasing the value of your products or service to educate and build customer relationships.

Examples 98

Examples Strategy Tips Marketing 98

CCO Council

JUNE 24, 2014

B2C industries tend to see results more rapidly than B2B. Industries with intense competition show heightened impact from the CCO. Recommendation : CEOs and Boards must commit from the outset to support and invest in the CCO and his/her initiatives for a minimum of two years to ensure the highest ROI.

Chief Customer Officer 85

Chief Customer Officer Customer Centricity Competitive Advantage Policies 85

Storyminers

JULY 6, 2020

Arie is also an effective leader of call center performance improvement projects, and is particularly adept at balancing the company, customer, and frontline perspectives. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Bruce Temkin. Frank Eliason. Jeanne Bliss. Kate Leggett.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B Metrics Measurement Competitive Advantage 12