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Measuring Customer Satisfaction: Tips and Techniques

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Let’s face it – measuring customer satisfaction is no easy feat. It’s crucial to understand what your customers are thinking, but it can often be difficult to pin down the specifics of their opinions and experiences with your business. Why Is It Important to Measure Customer Satisfaction?

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Customer Satisfaction Score (CSAT) Industry Benchmarks

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The complete list of the newest Customer Satisfaction Score (CSAT) industry benchmarks by the American Customer Satisfaction Index (ACSI). .

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Customer Acquisition vs. Customer Satisfaction

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Customer acquisition versus customer satisfaction: What’s the more important goal? Read the full article Turns out, they’re two sides of the same coin.

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How Modern Support Impacts Customer Satisfaction

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Great customer support looks very different than it did a decade ago. Technology has given support teams incredible ways to reach the modern customer. Once upon a time, customer support agents would split their time between one or two channels (usually phone and email). Today, they might work several channels at once.

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How to Define Customer Satisfaction and Measure it

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Defining customer satisfaction is not easy. On the surface, you think you know what it means to have a satisfied customer. The only way to really have an exact answer is to measure customer satisfaction. Before you can do that, it’ll probably serve you well to define customer satisfaction.

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An Article On Customer Experience That Actually Makes Sense

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If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. What is customer experience? What is great customer experience? This one’s easy.

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4 Meaningful Customer Satisfaction Metrics, Compared

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Discover and compare four customer satisfaction metrics you can use to measure customer satisfaction in a meaningful way. Read the full article