Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. So the initiative offers meaningful utility to many customers.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

MAY 20, 2024

Consumers used to show loyalty to their main bank more or less by default. Now, forward-thinking banks are urgently considering how to keep their payment cards top-of-wallet and expand the stickiness of their relationships with customers over the next decade.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

ProProfs Chat

DECEMBER 23, 2019

They will go above and beyond so that their employees do what it takes to ensure that the customers are always happy and satisfied. Of course, they do. The degree to which employees within the business are empowered can actually determine the success of building a customer centric organization. But that is not where it ends.

Customer Centricity 96

Customer Centricity Customer Journeys Effort Score Knowledge Base 96

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

GetFeedback

JANUARY 6, 2020

Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers. A B2B company has other companies as customers, sure. They can all be engaged in different parts of the customer journey. Personas help unlock customer insight.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

Currency Alliance

NOVEMBER 16, 2021

These all have high perceived value, but if not consumed, they generate no incremental revenue. Airlines and hotel groups are masters at this. This means points that look like they are worth 2 cents to the customer, have a cost of.2 In these cases, the customer is better off paying cash and saving the points for another day.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

These all have high perceived value, but if not consumed, they generate no incremental revenue. Airlines and hotel groups are masters at this. This means points that look like they are worth 2 cents to the customer, have a cost of.2 In these cases, the customer is better off paying cash and saving the points for another day.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

MARCH 20, 2020

share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. The classic example is the airline seat, or the hotel room, which a brand offers for a bargain points redemption because it knows it will otherwise go unfilled. What to do?

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

MAY 9, 2019

…when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Of course, until a few years ago, there was no “mobility sector”. This image shows spending categories relevant to most consumers.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. putting the customer at the center of your business model. Loyalty marketing has always existed as a primary method for building direct relationships with your customers.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 26, 2019

For example, to maximize LTV, you need to increase share of wallet among not only existing, frequent customers, but also grow the business with those mid- to long-tail customers that resemble your best customers – but just don’t shop with you as often as they could. coalitions operated by large travel suppliers.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 17, 2019

a German auto servicing retailer, used data from a range of sources to identify if customers would be returning to a hot car, and target a points-based offer for air conditioner maintenance. Of course, as well as consumer-facing data collection points, the right technology on the business-side is needed to reap the benefits.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

MAY 9, 2022

If partners share the benefits from effectively servicing clients, they will also be motivated to share customer insight to keep customers from defecting to competitive marketplaces or ecosystems. Consumers are rapidly becoming accustomed to ever greater freedoms and conveniences. Standardization.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

MARCH 21, 2019

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

SEPTEMBER 17, 2019

and changing consumer behavior is impacting the legacy loyalty model, and setting the stage for new leaders to emerge. In this unchartered territory, brands are desperate to learn more about their customer, and personalize their marketing accordingly. A world-beating program in travel. Velocity: a leader in modern loyalty.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

FEBRUARY 10, 2020

Thanks to supermarkets’ high customer frequency and good data analytics, grocery chains can dynamically apply different points earning levels based on the available margin on each item sold, FMCG/CPG-funded offers, and insight about the share of wallet they are getting from each customer. consumer goods (Fitbit).

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52