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Lessons on Brand Values from Sinners and Saints

Smith+co CX

Another week, and another brand fails to live up to its values that promise so much. It seems that 2017 has picked up where 2016 left off with a series of household brands making the front pages for compromising the very principles that seemingly make up their business DNA. It reeks of shallowness.

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What is Proactive Customer Service and How to Implement It?

ProProfs Chat

With the ever-changing scenario of business globalization, companies are thriving hard to retain their brand’s loyalty by creating cutting-edge product sales strategies. And proactive customer support is the prime reason which can ace up the customer retention rate, which eventually boosts brand loyalty in return.

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Vacation to Staycation

C Space

Brands have an opportunity to capitalize here, considering the concept of ‘everyday magic’ and serendipity in everyday life – helping enrich the most simple and basic of experiences that do not require huge movement, but are also memorable and precious.

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10 Examples of Bad Outsourcing and How to Avoid Them

Magellan Solutions

10 EXAMPLES OF BAD OUTSOURCING AND HOW TO AVOID THEM . We’ll also go through the top ten causes of these outsourcing failures and how to prevent them. . Instead of depending just on the outsourced team’s brand value, evaluate their skills. 10 REASONS WHY OUTSOURCING FAILS & HOW TO AVOID THEM . TALK TO US!

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9 Effective Tips for Customer Service on Social Media

Comm100

Here are nine tips on how to offer the most effective customer service on social media. Jet Blue, the airline, has become quite adept at reacting to people’s tweets in a timely manner. It can be tempting to try to protect your brand on social media, by pushing away customer complaints or trying to shield your company from criticism.

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The Benefits of Value-led Communications

Smith+co CX

It happens across the board - from the giant brands to the SMEs. Whether it’s a technology failure or a human error, most customers have experienced unsatisfactory communications from brands that they’ve parted cash with and subsequently been let down by. Navigating the chaos. I missed my meeting.

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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Your brand reputation management should be your #1 marketing priority. This constant threat to your brand’s name is known as reputational risk. Understanding reputational risk and how to manage it effectively can safeguard your business. How to measure reputational risk? How can reputational risk be managed?