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Forrester Report on the State of Customer Analytics 2018

CloudCherry

It can also help organizations take a more informed stand on how they would like to approach analytics, based on current trends and guide them towards framing a more data-driven analytics framework for 2019. Customer Analytics and its diverse applications. Customer Analytics is gaining more maturity and sophistication.

Analytics 256
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. Partners: optimize the mix to appeal to a broader array of customers. A loyalty program should be relevant to 80% of customers.

Loyalty 45
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Align Martech Investments With Your Digital Transformation Strategy

Forrester's Customer Insights

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Martech is a direct line to consumer touchpoints, and marketers should embrace and leverage it to drive […].

B2C 45
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Report: The State of Customer Journey Management and CX Measurement

Pointillist

Customer experience is a top priority for organizations in 2019 Customer experience is universally recognized as a top priority by most organizations, regardless of industry or size. To get the full picture, you also need to understand actual customer behavior. Kerry Bodine CEO Bodine & Co.

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The Relentless Pursuit Of The Perfect Customer Experience: A Netflix Story

Chattermill

The Relentless Pursuit Of The Perfect Customer Experience: A Netflix Story. by Harry Buckle on 12 Sep 2019. customer experience. What can we learn from Netflix's attention to customer experience? The ultimate example of a company disrupting an industry with customer experience? Netflix keep customers engaged.

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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. Much of the bad has derived from a lack of belief or understanding from CEOs, who constrain budgets, and prop up short-term earnings with value that ought to flow to customers.

Loyalty 64
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Believe It or Not, Now Is the Time to Prep for the Holidays. Here’s How.

Kustomer

But the holiday season also brings a big lump of coal: an increase in needy customers reaching out to your team in need of immediate support. Agent collision never occurs when communication channels are integrated, because agents can view the conversation and maintain context even as customers engage through multiple channels.