2017 Customer Experience Design Customers Leadership 
Michelli Experience
DECEMBER 27, 2016
One day, I was asking Horst about a client of mine that was struggling to engage customers. As I presented the challenge to Horst, I explained the efforts the company’s leaders had exerted to, “improve the quality of their customer experience so that most customers had less pain during interactions”.
Storyminers
MAY 21, 2020
This post first appeared in CMO Australia in late 2017. Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. Change by design.
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Storyminers
JULY 29, 2018
This post first appeared in CMO Australia in late 2017. Too many organisations are “doing” before “designing” when it comes to digital and customer transformation, and not going deep enough into insights analysis and cultural change. Yet for Wittenstein, there’s nowhere near enough change by design going on.
Michelli Experience
JANUARY 3, 2018
They will identify six, seven, or more new projects to add to business objectives carried over from 2017. To that end, Steve not only spoke about customer experience prioritization but he also captured his vision of that journey in a visual depiction: The Dump Truck. Michelli, Ph.D. Follow on Twitter: @josephmichelli.
Michelli Experience
JANUARY 3, 2018
They will identify six, seven, or more new projects to add to business objectives carried over from 2017. To that end, Steve not only spoke about customer experience prioritization but he also captured his vision of that journey in a visual depiction: The Dump Truck. Michelli, Ph.D. Follow on Twitter: @josephmichelli.
Storyminers
JULY 29, 2018
This post first appeared in CMO Australia in late 2017. Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein. Change by design.
Michelli Experience
MAY 30, 2017
in March 2017, they sold the Craftsman brand to Stanley Black & Decker) and engaging new creditors all in an effort to stave off continued revenue challenges like the $2.2 We may need to adjust our strategic initiatives depending on our members’ and customers’ reactions to and level of engagement with our initiatives.
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