Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Strativity

APRIL 27, 2023

The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. Delivery is an often-repeated rationale for deferring some or most of the customer engagement responsibility to third-party services.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. Delivery is an often-repeated rationale for deferring some or most of the customer engagement responsibility to third-party services.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ClearAction

OCTOBER 1, 2018

A loud warning siren can be heard in study after study showing customers’ and managers’ perceptions to be static over time and lower than desired overall. For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Currency Alliance

MAY 9, 2019

Now, the mobility sector is understood to comprise every transport type that enables customers to get from one place to another and – more importantly – how customers search for, book, and manage their mobility choices. Building such habits is precisely what loyalty programs do. .

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. For example, you could automatically communicate with a customer via their preferred communication channel (e.g. Sungevity Designs a Compelling Customer Journey.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

SEPTEMBER 5, 2018

0: a decentralized brand coalition, enhanced by marketing technology (2017 onwards). So for the benefit of loyalty managers reviewing their strategies, I set out here the key features and benefits of each model. better customer engagement. 0: operated and run by a powerful consumer brand (pioneered by Tesco in 1995).

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

MARCH 9, 2021

This confers a number of advantages: brands can use common, enterprise-wide systems on the backend, and customize the customer experience on many different frontend platforms. The most common of these services would be the CRM. Because customers use multiple channels at the same time when interacting with a brand.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59