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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Increasing revenue with NewsCorp Australia.

ROI 100
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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. This year’s crop of candidates was quite competitive. Confirmit’s commitment to fostering innovation is nothing new. Qualtrics Innovation Exchange was announced at the first Qualtrics Insight Summit and launched in July of 2014.

Groups 120
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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

In addition to his customer experience work, Adam is an angel investor with an interest in entrepreneurs who disrupt the status quo through innovation. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant. Adrian Swinscoe. Barry Dalton. Bob Thompson. Bruce Temkin.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

In addition to his customer experience work, Adam is an angel investor with an interest in entrepreneurs who disrupt the status quo through innovation. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant. Adrian Swinscoe. Barry Dalton. Bob Thompson. Bruce Temkin.

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The Future of Work: How Companies Are Building Cultures Worker’s Love #nytnewwork

Natalie Petouhof

Tweet Human Capital As a Key Competitive Advantage. Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. In 2015, Susan was named to TIME’s list of the 100 most influential people in the world. Santa Cruz and an M.B.A. from U.C.L.A.

Culture 40
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Customer-Centric Marketing: Align for Growth

ClearAction

This mature approach aims to grow customer lifetime value and long-term sustainable competitive advantage 1 , as pointed out in the first article of this six-part series: Customer-Centric Marketing: Step Up Performance. 2 Going Beyond Customer-Centric Marketing , Forbes, Christine Crandell, 2015.

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Customer-Centric Marketing: Step-Up Performance

ClearAction

Marketers put themselves in the customers’ shoes to serve customers better, thus building a long-term, sustainable competitive advantage.” Marketing and innovation produce results; all the rest are costs. 2 Going Beyond Customer-Centric Marketing , Forbes, Christine Crandell, 2015. It’s much more than semantics.