article thumbnail

Twenty Years Later, is the Net Promoter Score Still Relevant?

inQuba

In December 2003, Fred Reichheld, the developer of the Net Promoter Score (NPS) measurement system, published “The One Number You Need to Grow” 1 in the Harvard Business Review (HBR). NPS is a method used to measure customers’ loyalty using a single survey question. Measurement systems – where CX programs begin.

article thumbnail

What is customer intelligence? How a deeper customer understanding drives revenue and sales

Alida

Your customers now have constant access to a world of information about both your company and your competitors, and they’re putting that information to use. Customers no longer rely on a brand’s reputation to gauge the value of a product. The result is a holistic picture of customers that’s more about people than pie charts.

Sales 172
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chinese Banks Benefit From Customer Analytics

Forrester's Customer Insights

China has experienced a fast expansion of credit card usage in the past 10 years, accumulating more than 390 million credit cards by the end of 2013, around 16 times more than 2003. customer analytics. customer segmenation. Customer Insights credit card activation customer analytics customer segmenation marketing analytics'

Banking 45
article thumbnail

8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. Given the value of customer insights, many firms will invest in major renovations to these efforts this year. Mobile Mobile Mobile Formulations. Human Resources Participation.

article thumbnail

Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

article thumbnail

Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

article thumbnail

Survicate vs Survey Planet: Detailed Comparison

SurveySparrow

Want to understand what your customers expect from you? Want to measure your Net Promoter Score? Online surveys are the best tool to gather the required information from your valuable customers. Survey Planet supports features like custom themes, preset questions, question branching, and so on.