CEM Insights: When it comes to Omni-Channel Consistency, the Customer is Always Right
Responsetek
MAY 3, 2018
One of those expectations is that customers and prospects will have a consistent experience of your brand across all channels, from your website to your customer service center to your brick-and-mortar store. Omnichannel consistency is worth the effort; it can create a point of differentiation that leads to greater customer loyalty.
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