Remove 2013 Remove CEM Remove Customers Remove Loyalty Programs
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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

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CEM Insights: When it comes to Omni-Channel Consistency, the Customer is Always Right

Responsetek

One of those expectations is that customers and prospects will have a consistent experience of your brand across all channels, from your website to your customer service center to your brick-and-mortar store. Omnichannel consistency is worth the effort; it can create a point of differentiation that leads to greater customer loyalty.