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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

If a customer doesn’t get the help she needs, she often will not remain loyal – or worse, she will take to social media and tarnish the brand. To gain buy-in for this type of interaction in a social customer service program, executives need to show senior leaders a viable business case. How to Calculate Social Customer Care ROI.

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Guest Blog: Why Convenience is a Key Differentiator in CX

ShepHyken

Similarly, as far back as 2011, RightNow’s 2011 Customer Experience Impact Report found that 55 percent of consumers said that easy access to support and information can make them fall in love with a brand. 74 percent said they will do repeat business with a company if their experience is easy. Be where your customers are.

Loyalty 115
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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. It’s a popular social media ritual in which people post retro photos on social media. So why would Time Inc do that? My sources say that it’s all about the data!

Data 40
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The Return on Influence of Customer Service

Pretium Solutions

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. Social media has a budget bucket. The power of social media is that it’s a two-way dialogue. Testimonials come back to the company in social media’s ongoing dialogue.

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The Return on Influence of Customer Service

Pretium Solutions

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. Social media has a budget bucket. The power of social media is that it’s a two-way dialogue. Testimonials come back to the company in social media’s ongoing dialogue.

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The Return on Influence of Customer Service

Pretium Solutions

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. Social media has a budget bucket. The power of social media is that it’s a two-way dialogue. Testimonials come back to the company in social media’s ongoing dialogue.

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Power up your digital marketing: The game-changing guide

BirdEye

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. Channels: Inbound marketing primarily utilizes content marketing, blogs, and social media.