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The Case FOR Customer Experience as a Business Strategy

Horizon CX

Gartner''s latest research has highlighted that more than 50% of CEOs now rate Customer Experience Management as their number one strategic investment. Key questions business leaders must ask to strengthen the CEM program: How can we develop measures that improve both CX and profitability? Is this reflected by senior management?

Strategy 138
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Paris 2011: The New Total Customer Experience (TCE)

Sampson Lee

Ro King and her niece explore Paris through emerging channels and touch-points in the era of Internet—managing your brand equals managing the TCE.

CEM 40
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Die Customer Experience Professional Association gibt es jetzt auch in Deutschland, Österreich und der Schweiz – und wir brauchen Ihre Beteiligung.

eglobalis

Die CXPA hilft Customer-Experience (CX)-Spezialisten, das Customer-Experience-Management zu einem festen Bestandteil der Unternehmensausrichtung zu machen und Transformation über die gesamte Unternehmung hinweg einzubetten. Vernetzung Ihrer Unternehmung mit den besten Fachleuten und CX-/CEM-Managern.

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Now Customer Experience Professional Association is also in our DACH region in Germany, Switzerland and Austria and We Need Your Participation

eglobalis

The CXPA helps customer experience professionals make customer experience management an integral part of how their companies operate and to enable customer experience professionals to embed transformation across their organizations. Introducing your company to the best experts and CX and CEM Leaders. Get involved!

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

Here are some of the most comprehensive facts and figures that I’ve come across: A recent study of the Value of Customer Experience amongst two $1 billion+ businesses published in Harvard Business Review (HBR) managed to quantify the effects of good customer experience. By comparison, the S&P 500 returned only $93, a 7-percent loss.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

29 July 2011. “The Simple Way to Minimize Buyer’s Remorse.” www.neurosciencemarketing.com. 16 July 2013. 19 August 2014. < < [link] > “Does Music Influence Your Wine Buying?” www.winepleasures.com. 19 August 2014. < < [link].

CEM 113
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6 Customer Experience Practices of Loyalty Leaders

Bob Hayes

In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. The research helps identify best practices that companies can adopt in their CEM efforts to increase customer loyalty. Customer Experience Management Program Components.

Loyalty 40