CRM + CEM: The Perfect Pairing to Empower Frontline Agents and Uncover Predictive Insights
OCTOBER 4, 2018
Combining the data from a CRM and a CEM is a perfect pairing – like wine and cheese or peanut butter and jelly. Together, a CRM + CEM can provide a well-rounded picture of what your customers are doing, and help to predict what they do next. Customer Relationship Management (CRM) software provides useful information such as the amount of money that a customer has spent, how long they have been a customer, or what they usually buy at your establishment. What is a CEM?