article thumbnail

CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). What is CEM? Why is a Customer Experience Management (CEM) platform important?

CEM 281
article thumbnail

CRM + CEM: The Perfect Pairing to Empower Frontline Agents and Uncover Predictive Insights

CloudCherry

Combining the data from a CRM and a CEM is a perfect pairing – like wine and cheese or peanut butter and jelly. Together, a CRM + CEM can provide a well-rounded picture of what your customers are doing, and help to predict what they do next. This is where customer experience management software (a CEM) is helpful.

CEM 249
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CRM + CEM: The Perfect Pairing to Empower Frontline Agents and Uncover Predictive Insights

CloudCherry

Combining the data from a CRM and a CEM is a perfect pairing – like wine and cheese or peanut butter and jelly. Together, a CRM + CEM can provide a well-rounded picture of what your customers are doing, and help to predict what they do next. This is where customer experience management software (a CEM) is helpful.

CEM 244
article thumbnail

How to tie Customer Success into your CEM program

CloudCherry

SAAS Technology Expert 5+ years, Manager, Team Leader ROI focused. The post How to tie Customer Success into your CEM program appeared first on CloudCherry. Request a demo.

CEM 195
article thumbnail

Customer Experience Management: A 3-Legged Stool

In today's business world we know that customer experience management has a huge impact on satisfaction levels, customer loyalty, and even profit. But there's more to it than just customer service - learn more about the 3 legs of CEM.

article thumbnail

Must-Have Customer Experience Management Skills for CX Professionals

Lumoa

The Next Generation of CEM Today, product and service changes are typically driven by interviewing key clients, running surveys, or hosting customer advisory meetings. But surveys do have a place in your Customer Experience Management program. This is one of the most challenging customer experience management skills to master.

article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Understanding Customer Experience Management (CEM) Let’s start at the beginning. Is this the same as Customer Relationship Management, or CRM?

ROI 143