Raiders of the Lost Omnichannel Experience
OpinionLab
MAY 30, 2017
The reason I’m telling you all this, besides the fact that I love the movie and talk about it every chance I get, is that Indy’s non-impact on the final outcome of the film is eerily similar to an experience I had recently with a prominent omnichannel retailer. So what are the key takeaways here?
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