article thumbnail

Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM).

article thumbnail

If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

Customers might feel like the company cares about them after a positive field service experience, but if the contact center fails to provide the same level of experience, the customer will be disappointed. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CX Secrets: The Importance of Aligning CX with Marketing

PeopleMetrics

Today we're talking about your advertising and marketing versus your customer experience, and the importance of making sure that the experience being advertised to your customers is consistent with what your customers actually experience when interacting with your brand.

article thumbnail

How to Evolve Banking Customer Experiences for Survival

PeopleMetrics

Between 2001 and 2013, the number of large banks grew by 29% while small banks shrank by 24% (from 8,263 to 6,279) (Source: Mercatus Center at George Mason University (c) April 2014 The Financial Brand ). Brands they trust for other personal needs would be likely contenders for taking care of their financial needs as well.

Banking 48
article thumbnail

#CXSecrets: Use Your VoC Program to Quickly Answer Strategic Market Research Questions

PeopleMetrics

Like many of my peers, I too broke into the customer experience space by way of the market research world—working at a large firm on a variety of highly valuable market research programs before founding PeopleMetrics in 2001. Sean has over 20 years of experience helping companies measure and improve the customer experience.

CEM 70
article thumbnail

WATCH NOW: PeopleMetrics Turns 20! 3 Business Lessons from CX Entrepreneur Sean McDade PhD | PeopleMetrics LIVE!

PeopleMetrics

I joined in 2001 when I started the company on January 26, 2001 - so it's 20 years today the company was founded. Audrey Squaresky: I'm Audrey Squaresky - I'm the Director of Customer Experience here at PeopleMetrics. Madeline: Alright, so Sean - you have been here from the very very beginning in 2001.

article thumbnail

Customer-Centric Voice of the Customer

ClearAction

may be a better “ultimate question” because you can infer that people who felt their needs were met are likely to recommend your brand. may be much more fun for customers to answer than typical rating questions that are in essence like a teacher issuing a report card — blah! How well did we help you meet your needs?