Remove 2001 Remove Brands Remove Customer Experience Management Remove Voice of Customer
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#CXSecrets: Use Your VoC Program to Quickly Answer Strategic Market Research Questions

PeopleMetrics

Like many of my peers, I too broke into the customer experience space by way of the market research world—working at a large firm on a variety of highly valuable market research programs before founding PeopleMetrics in 2001. The single source of truth. Unanswered questions. Convergence!

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CX Secrets: The Importance of Aligning CX with Marketing

PeopleMetrics

Today we're talking about your advertising and marketing versus your customer experience, and the importance of making sure that the experience being advertised to your customers is consistent with what your customers actually experience when interacting with your brand. More #CXSecrets.

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Customer-Centric Voice of the Customer

ClearAction

. “Centric” means “being at the center”, and if your voice-of-customer is asking about you, then it’s not really asking about them. Customer-Centric Examples. may uncover table stakes and reveal evolving expectations of customers. These examples are asking directly about the customer.