ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value.

Customer Experience 49

Customer Experience Video Sales ROI 49

Second to None

APRIL 12, 2018

Streaming Data: Streaming data may be public sources like social media and review platforms such as Twitter, Facebook, Instagram and Yelp pages. These sites may contain information about customer experience, reviews, and overall brand sentiment that happen in real time. Review Sites and Social Media Platforms.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

Hero Digital

NOVEMBER 26, 2018

This natural language processing service gleans insights and relationships in text, including social media posts and emails. It scores overall sentiment and extracts tokenized phrases to aid in conducting voice of customer analysis and personalizing content in web applications. Assess Your Current Data Practice.

Strategy 46

Strategy Data Multi-Channel Roadmap 46

SurveySparrow

FEBRUARY 22, 2023

In a nutshell, it uses AI-driven rules to determine what customers think and their desires, which lets businesses automate processes while measuring metrics like effort, emotion, and intent. Key features: Actionable insights collection Voice of customer insights from customers The ability to launch & manage social commerce campaigns.

ROI 52

ROI Analysis Feedback Study 52

Experience Matters

APRIL 7, 2015

The CxVE Awards were judged by five noted customer experience experts: Mila D’Antonio (Editor-in-Chief at 1to1 Media), Desirree Madison-Biggs (Customer Experience/NPS Programs Director at Airbnb.), Clarabridge is the only platform that can easily connect to all sources of customer feedback and analyze it in aggregate.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights. Improved decision making.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101