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Present Customer Asset Metrics in Whole Numbers of Customers, Not Retention Rates

Customer Bliss

When I ask executives if they know the volume and value of their new customers and compare it monthly, weekly and annually to the volume and value of lost customers – it’s not top of mind. The numbers aren’t discussed and obsessed about. For example, we brought in 22,000 customers, but we lost 27,000 customers.

Metrics 100
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Don’t Let Acquisition Be Your Only Customer Growth Metric

Customer Bliss

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Today’s video is an excerpt from a keynote speech, The 5 Leadership Competencies of Beloved Companies , which I recently presented at Cult the Gathering. . They start with the life of the customer and not with the silos.

Metrics 195
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How Marketing Managers Can Benefit From NPS

Retently

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal.

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4 Ways to Turn Your KPIs Into Strategic Assets

Gainsight

That means the metrics used to measure and steer performance need to change, too—but many companies are still wedded to old-school key performance indicators (KPIs) that don’t fully reflect the needs of today’s organizations. Metrics such as projected earnings and customer churn remain important for any business.

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Optimize Your Company’s Business Strategy With Customers In Mind

Customer Bliss

As “customer experience” has become a hot topic and nearly every industry has embraced it as a priority for their business, it is important that it also become united across your organization. Develop your customer experience strategy. And that means building a one-company approach to business strategies.

Strategy 193
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12 Customer Retention Strategies Businesses Should Use

Magellan Solutions

With all the advertisements people see on the internet every day, customers can easily jump from your brand to another if you don’t have strong customer retention strategies. . To make your business thrive, you need to take care of one of the most important assets — your customers. What is Customer Retention?

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15 Customer Success Predictions for 2021

ChurnZero

Looking back at our Customer Success predictions for 2020 , I can’t help but wonder if our CEO, You Mon Tsang, was gazing into his own crystal ball. Before the pandemic hit, You Mon predicted that Customer Success would undergo its first pressure test. “Be Ed Powers , Customer Success Consultant. Be prepared,” he forewarned.