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How & why to restart your Voice of Customer program

Thematic

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights. Better products and services.

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Why listening to customers matters in a recession

Thematic

It seems obvious, but according to Hubspot research , 42% of businesses don’t survey their customers or collect feedback. These companies may say that they ‘put customers first’, but without a voice of customer program in place it seems unlikely! Let's look at Target during the 2008 recession.

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Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

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How Can Your Retail Brand Compete Against Amazon?

Second to None

Unsurprisingly, the biggest slice of Amazon’s pie is online sales. Customers can log on to their marketplace and access products across every industry, provided by third-party vendors or Amazon themselves. Our solutions are developed on the basis of solid research and statistical science.

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7 Top Marketing Tips: Customer Satisfaction in Retail

SurveySensum

You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. Even as a retail giant , Reliance Trends struggles with customer retention.

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7 Top Marketing Tips: Customer Satisfaction in Retail

SurveySensum

You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. Even as a retail giant, Reliance Trends struggles with customer retention.

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What Your Brand Can Learn From Sephora’s Updated CX Platform

Second to None

It’s changed the way we think about sales metrics, engagements and experiences across channels.”. Since the teams were combined, Sephora’s customer profiles have been rebuilt to include 360-degree data that tracks in-store purchases, interactions with sales people, online browsing and online purchasing.

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