article thumbnail

Mapping Customer Journeys Through a Systems Lens

Horizon CX

A program with a goal such as that can only last so long until the question of return on investment (ROI) arises and it can be proven that a higher NPS score has a direct correlation to improved business outcomes. Where score-chasing becomes the primary objective of CX, programs like those tend to end abruptly or slowly disappear.

article thumbnail

What is Webinar, and Why is Webinar Important in Marketing?

SmartMessage Blog

Since it is a direct promotional activity, the engagement effect is more powerful than the other channels. We can explain the word webinar as a seminar organized on the Internet. They act as a stepping stone to influence and engage decision-makers. Participation and engagement levels are hard to measure in physical activities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Webinar, and Why is Webinar Important in Marketing?

SmartMessage Blog

Since it is a direct promotional activity, the engagement effect is more powerful than the other channels. We can explain the word webinar as a seminar organized on the Internet. They act as a stepping stone to influence and engage decision-makers. Participation and engagement levels are hard to measure in physical activities.

article thumbnail

The complete guide to social media management for modern businesses

BirdEye

Twitter Twitter is fast-paced and offers a lot of opportunities for real-time engagement. Instagram Stories and Instagram Live provide businesses with additional opportunities to increase engagement and connect with potential customers. Plus, learn about LinkedIn marketing hacks to grow your business.

article thumbnail

13 Short Customer Service YouTube Videos You Can Use for Training

Myra Golden

Myra Golden Seminars offers engaging, cutting-edge classroom and online customer service training based on the work of Myra Golden. Our customer service training is led by the industry’s best trainers…experienced, engaging, and energetic. People are having fun and they are completely engaged. Call Control Skills.

article thumbnail

Top 15+ Marketing KPIs to track in 2023

BirdEye

Some standard marketing KPI examples are leads, revenue, return on investment, etc. While ad investment is a critical component of any digital marketing initiative, knowing the conversion rate of these ads is equally vital in determining business success. So what should you look out for?

article thumbnail

Helping Lawyers Stand Out In a Crowded Digital Marketplace

Grade.us

But getting people back to your website, getting people to engage with your website, is very, very important in today's online marketing climate. Focus on things like return on investment, return on ad spend, hitting a target cost per client or at least a target cost per lead. You have to be engaged with it.