What is Customer Effort Score (CES) and How to Measure It?
Kayako
JUNE 16, 2022
Even worse, 81% of customers who had to expend a lot of effort to achieve their CS goals intend to spread negative word of mouth about their experience. Providing customer service agents with the right tools is essential. For example, reducing customer effort in self-service options and streamlining the live call experience.
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